- After conducting my three interviews, I found that my customer segment values alternatives that offer a good price, and provide a quality service. They would select the alternative if they get a better deal like having more time for the amount spent. While my customer segment would lean more towards price, the quality of the service they receive is also important. It was noted that if they are regularly treated well as customers, and their playing time is respected and begins at the time that was agreed to, they would hold that alternative over others.
- I offer a physical service to my customer segment and they would have to come to my facility to use it so there is only one place for the transaction to take place and that is face to face. At the time of the transaction they will be able to use card (debit or credit) or card. The transaction could be covered all at once by one person, or as most people prefer, everyone pays their part one at a time. The details are up to the customers to decide. Game reservations could be set over the phone, in person, or online on the website. The transaction will always take place after the service is provided.
- What the customer segment cares most about after the purchase is: if they had fun during their session, if they felt that they were treated hospitably, if their game time was respected, and if they liked the facilities overall. Alternatively, the purchase would be a bad idea if: they had to wait past their reservation time to commence playing, were not greeted and approached by a representative, or if the quality of the pitch and its standards were not up to par.
- After conducting my interviews, I have learned that my customer segment prioritizes the price and quality of this service when deciding if it was worth the purchase. As long as I can provide reasonable and competitive prices to them, as well as make them feel wanted and looked after when they are with me, there is no reason as to why they would not return.
Friday, March 13, 2020
15A- Figuring Out Buyer Behavior No. 2
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Hey there Luis,
ReplyDeleteI think that the flexibility of customers to choose their transaction options is an attractive element to your business. This allows the customer to have different decision making regarding purchase decision. Also, in order to have the best post-purchase evaluation it would be the priority of your business to provide customer satisfaction. The happiness and enjoyment of the participant should be the absolute #1 priority of your business in order to have repeat customers.
-Jordan Jacobs
Hey Luis,
ReplyDeleteFor your alternative evaluation, having a better price per amount of time spent is of no surprise for a product or service in this step. For your overall idea of the indoor soccer field an the reactions of your customer segment it can be seen that how enjoyable and how fairly priced it is, is of upmost importance. Great job.
Best,
Austin Felter
Hey Luis,
ReplyDeleteSomething you should consider when determining your price is a payment plan. I know a lot of people would be frustrated if they had to pay every time they wanted to use the soccer field. A membership plan could be an easy way to satisfy customers and keep a steady inflow of cash. Also, having a membership plan creates a community of users that can interact with one another and spread a positive message.