19A – Idea Napkin No. 2

1. My name is Luis Miguel Gonzalez. I am 19 years old and I am majoring in general business at the University of Florida. I am Venezuelan but was raised in Miami since the age of 4. My work experience has been entirely in customer service through retail and food industries so I am knowledgeable in serving others. My skills are communicating, listening, and cooperating with people well, being open-minded, patient, and being dedicated to my work. My aspirations for this business concept are to one day open my own indoor soccer facility because it is a business that I love personally and I would be passionate about taking care of it.

2. The service I am offering to customers is indoor soccer at my place of business, which would be the first in the region. I am providing the turf, goals, nets, balls, and boundaries to make the game possible. The customers will have all the means and conditions necessary to play under their chosen amount of time.

3. I am offering this service to people who are within 16-24 years old because they are the ones who have the most time on their hands, in regards to older people with busier lives and more responsibilities. They socialize the most time with their friend groups in school and bring them along to my business. Their age range is also the most active compared to others and will seek playing as entertainment and/ or  exercise. That is my expected target audience but at the end of the day anyone and everyone is welcome to play. The biggest thing my customers will have in common is that they will all love soccer, it is a supernatural passion within every player and fan of the sport.

4. Customers will believe my business is valuable because it will be the only indoor soccer business in the market for the region. They will come to play because they will be able to organize games from the comfort of their homes, they will be planned ahead of time, and punctual to commence. They will use my service especially when outdoor conditions are poor, so they can stay dry and not let weather affect their games.

5. My core competency as mentioned already, is the fact that I would be the only location for indoor soccer in the region. Additionally, given my background, I can offer my services in English and Spanish and I believe that is a huge benefit for me in connecting with more people. Thanks to my education, I can even appeal to Portuguese speakers because I am competent speaking one-on-one with them and I am still learning and improving.

I believe that these elements complement each other well and are the means that will lead to my success. My weakest element is my own knowledge in running a business because in my experience I was always in an employee role. However I am currently learning these concepts in my education and I believe I will become an even better manager of my business through practice and trial-and-error.

Two main points I took away from feedback received was to continue focusing on what you like, so in this case soccer, and use your background to your advantage. I incorporated my feedback by envisioning my business in my head and seeing myself running it. I mentioned both points in the first element.