23A – Your Venture’s Unfair Advantage

1. Passion for the game
1. Valuable: This is valuable because I put extra love and effort into my work since its related to my favorite sport.
2. Rare: Not that rare but it is important to practice and have consistently for maximum effort.
3. Imitability: Can be imitated if you love the game as much as I do 
4. Non-substituable: Can not be substituted 
2. Interpersonal skills
1. Valuable: Highly valuable for the treatment of customers, employees, and suppliers to connect and maintain good relations.
2. Rare: Should not be that rare ideally.
3. Imitability: Can be imitated but must be equally as consistent with me. 
4. Non-substituable: Can not be substituted
3. Proximity to the unmet need
1. Valuable: Valuable because I have seen how it affects people firsthand and have seen the extent of the need for it.
2. Rare: Rare because I have first hand accounts. 
3. Imitability: Can be imitated only if you have lived in the same region.
4. Non-substituable: Cannot be substituted. 
4. Experience
1. Valuable: Valuable because I have tried out similar businesses and seen how they operate first hand and I have opinions on what I like and dislike about them.  
2. Rare: Can be rare, some people might not have been to as many places as I have. 
3. Imitability: My experience is unique so others would have different opinions and experiences. 
4. Non-substituable: Cannot be substituted.
5. Sole supplier
1. Valuable: Extremely valuable because there is no other provider of my service in the area.
2. Rare: Rare because I am the only one.
3. Imitability: Can be imitated in the future.
4. Non-substituable: Can be substituted for another sport or outdoor fields.
6. Bilingual in English+Spanish, intermediate level of Portuguese
1. Valuable: Extremely valuable because I could connect with and attract people of various backgrounds. 
2. Rare: Not a lot of people are fluent in more than one language. 
3. Imitability: Can be imitated by learning more languages.
4. Non-substituable: Cannot be substituted.
7. Care and accessibility
1. Valuable: Valuable because I live near the area and my priority will be my business, so accessibility will be high.
2. Rare: Not that rare, most people live near their jobs. 
3. Imitability: Can easily be imitated if people put in the effort.
4. Non-substituable: Accessibility can be substituted through employing others.
8. Connections to owners in the same industry
1. Valuable: Valuable because I can learn from their example and apply their methods to my business.
2. Rare: Rare, depending on the area that you are looking at. 
3. Imitability: Can be imitated but my connections will be unique.
4. Non-substituable: Cannot be substituted.
9.  Detail-oriented
1. Valuable: Valuable because it is the small details that win over customers and make the difference between them liking your business or not.
2. Rare: Can be rare to find among individuals. 
3. Imitability: Can be picked up by others, but is difficult to master.
4. Non-substituable: Can not be substituted.
10. Resilience
1. Valuable: Valuable because it is important to have when going though rough patches. 
2. Rare: Can be rare to find within individuals. 
3. Imitability: Can be imitated if you look for the right people.
4. Non-substituable: Can not be substituted.

The fact that I would be the sole supplier in the Gainesville area makes it my best unfair advantage. I would basically become a monopoly for the region in providing indoor soccer services. It is the most important one because I would have no competition and people in my proximity would be forced to go to my business for the services I offer. And while the threat for future entrants exists, I will be the more established business known by the population and get a feel for how to run it according to consumer feedback.