- The general theme or argument of the book was to teach people how to go from the traditional, interruptive, and outdated "outbound" marketing methods, to the better suited, modern, "inbound" marketing methods.
- The book connected and resonated with me because it added more detail to some of the concepts we learned in class about selling your products and services and engaging with people. It was overall, a great supplemental source of information.
- After reading this book, the exercise I would come up with is to select a chapter, and discuss which method seemed most influential to you for transition to inbound marketing.
- What differed most from my expectations was what the book had to say about the methods of engaging people and how we as a society have changed in how we market our products and services to each other. A lot of what I had in mind about marketing was actually considered to be "outbound," and so my perpective on marketing changed significantly after reading this book.
Friday, April 17, 2020
27A – Reading Reflection No. 3
Inbound Marketing: Attract, Engage, and Delight Customers Online
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Hey Luis,
ReplyDeleteI find the book that you chose for the reading reflection to be interesting as it is not one that I am familiar with. I am glad that the book resonated with you and you were able to connect with it since I feel that reason is why we have these assignments. Finally, in marketing it is essential to have different viewpoints and objectives to reach the most people and it is good to see that your perspective has broadened.
Best,
Austin Felter
I enjoyed your post because it revealed how this class taught that entrepreneurship is more than just good business skills. You could be the best coder in the world or have the best idea in the world but if you do not have the right network or people in place to help you succeed, you will never be able to succeed. I also thought your exercise would be interesting to explore.
ReplyDeleteHey Luis,
ReplyDeleteI thought that the basic premise of your book was quite interesting and I could definitely see how it applies to this class and in general business. A lot of start ups and big business are online now so the art of dealing with people online must have quite a lot of importance. I'm glad to see that you happened to resonate with the novel as well since it probably isn't for everyone.
Samuel Ackenine