Venture Concept No. 2

Indoor Soccer

Opportunity:

• The opportunity I identified was the lack of indoor soccer businesses in the Gainesville area. I found this out while living in the city as a student, so I saw the unmet need through my eyes and I found people with the same unmet need. Geographically, this market does not exist in Gainesville, and demographically, a lot of my potential customers will be young adults, college students due to the overwhelming student population present. 
• Customers are  currently satisfying their need by playing recreational soccer, but this only applies for students at Santa Fe College and at UF since each have their respective programs. They appear to be pretty loyal to this activity because it provides game environments to the students once a week. 
• Another potential group of customers is the group of people that meets up to play Sunday league at the Forest Park. This can be a blend of college students, graduates, and even older people. 
• This opportunity is big because it would be a new addition to the seemingly low quantity of recreational things people can do during the day in Gainesville (or night), and since there are no other businesses of the same type open in the city, the window of opportunity should remain open indefinitely. 

Innovation:

• Since the service I want to provide has not been tried in this location, I believe that my business would be innovative for the city's population. It will be new and exciting to them and it will get a lot of hype and publicity in the time before its grand opening. 
• People will be able to play indoor soccer, a new recreational activity for the population during the day-time and at night as well, whenever they wish to play within the hours of operation. 
• It is innovative because people do not have to depend on the sun outside if they want to play after sunset or dry conditions outside. In Gainesville, it rains a lot and an issue people face is their recreational games getting cancelled and being stuck inside wishing to play. 
• I am providing the rental and use of my indoor fields inside my facilities for the desired amount of play-time. If it is one hour, the price for the rental will be $100, if it is for 90 minutes it will be $140, and for two hours, it will be $160. Customers can reserve the spaces on the internet, over the phone, or in-person. 
• The fields' dimensions accommodate 8 people (4v4) and be a reasonable sized field per person, 10 people (5v5) which will be the optimum size for the quantity, and 12 people (6v6) which is the maximum amount before the space feels cramped. 
• Additionally, customers can buy snacks and beverages before or after their games at the front desk. 

Venture Concept

• For the ability to play at whatever time they wish, under whatever outdoor conditions, people will switch to this new service. It is also not a matter of getting people to switch, since people can play both their recreational league and play indoor soccer games. They do not need to commit to just one since indoor matches can be scheduled at whatever day and time the party wishes. 
• Since there are no other businesses in the same industry in Gainesville, my business would have no competition. 
• The location and pricing would help define my business concept the most, considering it would be located in a college town, and students will make up the majority of the consumers. Its location must be easily accessible for people with and without personal transportation. And the prices must be reasonable since parties tend to split it evenly and cannot discriminate  people based on their income or background. 
• I believe that for this business, there should be only a handful of employees besides myself. There should be trustworthy people present that will be responsible and accountable when showing up to their shifts. The business will not require much maintenance for the employees or heavy lifting during their shifts. Instead they must be attentive to set up games and collect payments from parties and mark down reservations. Ideally the maximum number of employees present should be two people to have things flow smoothly and at optimum effort.

My "secret sauce" will be the fact that I am the sole provider of the services in Gainesville, FL. And if there are threats of new entrants, I will have gained a loyal customer base by the time the rival business opens. 

The next opportunity I would like to tackle is developing a soccer camp for the youth population and provide classes for children while their parents are at work or in other endeavors. 

Within 5 years I would want to have expanded towards another city in Northern Florida, because it is an area that is quite short-handed in the indoor soccer aspect. Within a decade, I wish to have locations set up in the coastal cities such as Jacksonville and Tampa near the original location of Gainesville, FL. 

The first venture will help me set up the standards that my customers will expect of me, and give me the time to modify my advertisement campaign and marketing strategy. 

In my feedback, I was given praise and support for having planned out my venture concept fairly well and because of this, I did not change anything from the first venture concept assignment. However, in the What's Next assignment, I was told that my existing market idea would be more complicated to pull off if I expanded to other regions as mentioned in the secret sauce section. For this reason, further research is required before I could ever wish to expand my operations. Another suggestion is to franchise the other locations, which would lower my risk of owning multiple locations, but still enjoy the additional revenue and have more time on my hands. This would be another option to further explore for the future of my business.

30A – Final Reflection

This course was overall a joy to experience, it was more unorthodox than most in the way it was designed and the tasks in its assignments were fun and gratifying once I completed them. In my opinion, the assignment, 16A - What's your secret sauce, was the most enjoyable because I was able to ask my closest friends what they genuinely thought about me. It was also informative because I had to identify what I thought were my most valuable skills and traits and I also found out other people's opinions of mine. I am most proud of myself for completing all the assignments that required me asking other people about the unmet need that inspired my venture concept because I had to approach strangers and hold lengthy conversations to get enough information to use.

I do not completely see myself as an entrepreneur, but I can at least admit that I have taken the first steps into becoming one. One experience that helped a lot in this process is the reading list assignments. I was able to read books and discuss their content to my peer group about the entrepreneurial skills and tricks I learned about. 

One recommendation I would tell future students of this course is to pick an unmet need that they would enjoy solving. I picked out mine because it was related to a topic I love, soccer, and on top of that, I actually shared the unmet need with a lot of people. It will make the course more personal, and should - in theory - make you more curious and willing to find a solution for it. In this course, you must stay on top of the lectures, read the assignments in advance, do not procrastinate them and try to get work done ahead of time, and lastly, enjoy it as I have.  

27A – Reading Reflection No. 3

Inbound Marketing: Attract, Engage, and Delight Customers Online

1. The general theme or argument of the book was to teach people how to go from the traditional, interruptive, and outdated "outbound" marketing methods, to the better suited, modern, "inbound" marketing methods. 
2. The book connected and resonated with me because it added more detail to some of the concepts we learned in class about selling your products and services and engaging with people. It was overall, a great supplemental source of information. 
3. After reading this book, the exercise I would come up with is to select a chapter, and discuss which method seemed most influential to you for transition to inbound marketing.
4. What differed most from my expectations was what the book had to say about the methods of engaging people and how we as a society have changed in how we market our products and services to each other. A lot of what I had in mind about marketing was actually considered to be "outbound," and so my perpective on marketing changed significantly after reading this book. 

28A – Your Exit Strategy

For my exit strategy, I would select keeping the business until I am no longer fit to run it, whatever that reason may be. If at that point, I do have the option to pass it down to my children, I will take that option instead.
I have selected this exit strategy because I feel that once I am able to operate my own business, I would like to make it my full-time occupation. I would enjoy being my own boss, and I would want to enjoy it for as long as possible.
My exit strategy has definitely influenced my growth intentions and how I plan to acquire resources.
My business would bring me excitement seeing my business grow larger and larger, with aspirations of expanding to new locations, and even discovering entries to new markets. Additionally, since I plan on being the long-time owner, I aim to handle my dealings personally and build a reliable network with my suppliers and clients so that I can have a loyal customer base that keeps coming back for my services.

26A – Celebrating Failure

This past semester, I have failed quite a few times when it came to preparing for an exam in my other classes, or a cupcake in this course. I would procrastinate my responsibility of watching my lectures and going over the reading material necessary for staying up to date with my classes and in turn, would have a lot of catching up to do in the short period before I took my exams. After the first incident, where I did not score as high as I had hoped, I caught up on my material and stayed on course for a while before ultimately falling behind track again.

From this, I learned that dedication and willpower are critical for meeting your goals. It also helps to be organized and plan out your days in advanced. That way, you can stay on task, and you find yourself resisting distractions more. I personally, get annoyed when I know I put myself in a position where I know I could have done better had I just managed my time better. I use that negative feeling as fuel to improve myself a little bit more so that when the next opportunity comes around, I can be more efficient and wiser with my time.

With regards to this class, I have learned that failure brings more positive results than negative ones. You are able to see how you can improve your design, your ideas, by not succeeding at first try. I can say that I am more likely to take risks now than I was at the start of the semester because even if you fail, you get to learn how to win through that experience.

24A – Venture Concept No. 1

Indoor Soccer

Opportunity:

• The opportunity I identified was the lack of indoor soccer businesses in the Gainesville area. I found this out while living in the city as a student, so I saw the unmet need through my eyes and I found people with the same unmet need. Geographically, this market does not exist in Gainesville, and demographically, a lot of my potential customers will be young adults, college students due to the overwhelming student population present. 
• Customers are  currently satisfying their need by playing recreational soccer, but this only applies for students at Santa Fe College and at UF since each have their respective programs. They appear to be pretty loyal to this activity because it provides game environments to the students once a week. 
• Another potential group of customers is the group of people that meets up to play Sunday league at the Forest Park. This can be a blend of college students, graduates, and even older people. 
• This opportunity is big because it would be a new addition to the seemingly low quantity of recreational things people can do during the day in Gainesville (or night), and since there are no other businesses of the same type open in the city, the window of opportunity should remain open indefinitely. 

Innovation:

• Since the service I want to provide has not been tried in this location, I believe that my business would be innovative for the city's population. It will be new and exciting to them and it will get a lot of hype and publicity in the time before its grand opening. 
• People will be able to play indoor soccer, a new recreational activity for the population during the day-time and at night as well, whenever they wish to play within the hours of operation. 
• It is innovative because people do not have to depend on the sun outside if they want to play after sunset or dry conditions outside. In Gainesville, it rains a lot and an issue people face is their recreational games getting cancelled and being stuck inside wishing to play. 
• I am providing the rental and use of my indoor fields inside my facilities for the desired amount of play-time. If it is one hour, the price for the rental will be $100, if it is for 90 minutes it will be $140, and for two hours, it will be $160. Customers can reserve the spaces on the internet, over the phone, or in-person. 
• The fields' dimensions accommodate 8 people (4v4) and be a reasonable sized field per person, 10 people (5v5) which will be the optimum size for the quantity, and 12 people (6v6) which is the maximum amount before the space feels cramped. 
• Additionally, customers can buy snacks and beverages before or after their games at the front desk. 

Venture Concept

• For the ability to play at whatever time they wish, under whatever outdoor conditions, people will switch to this new service. It is also not a matter of getting people to switch, since people can play both their recreational league and play indoor soccer games. They do not need to commit to just one since indoor matches can be scheduled at whatever day and time the party wishes. 
• Since there are no other businesses in the same industry in Gainesville, my business would have no competition. 
• The location and pricing would help define my business concept the most, considering it would be located in a college town, and students will make up the majority of the consumers. Its location must be easily accessible for people with and without personal transportation. And the prices must be reasonable since parties tend to split it evenly and cannot discriminate  people based on their income or background. 
• I believe that for this business, there should be only a handful of employees besides myself. There should be trustworthy people present that will be responsible and accountable when showing up to their shifts. The business will not require much maintenance for the employees or heavy lifting during their shifts. Instead they must be attentive to set up games and collect payments from parties and mark down reservations. Ideally the maximum number of employees present should be two people to have things flow smoothly and at optimum effort.

My "secret sauce" will be the fact that I am the sole provider of the services in Gainesville, FL. And if there are threats of new entrants, I will have gained a loyal customer base by the time the rival business opens. 

The next opportunity I would like to tackle is developing a soccer camp for the youth population and provide classes for children while their parents are at work or in other endeavors. 

Within 5 years I would want to have expanded towards another city in Northern Florida, because it is an area that is quite short-handed in the indoor soccer aspect. Within a decade, I wish to have locations set up in the coastal cities such as Jacksonville and Tampa near the original location of Gainesville, FL. 

The first venture will help me set up the standards that my customers will expect of me, and give me the time to modify my advertisement campaign and marketing strategy. 

25A – What’s Next?

Existing Market:

• For my existing market, I believe I should expand the services I provide around the north Florida area, as there is a low amount of businesses around the area. The nearest location with existing indoor soccer facilities appears to be Jacksonville, FL. With this information, I could expand more towards Tallahassee, the capital, which is also full of college students around the prototypical age group of late teens to mid twenties. 
• After successfully establishing my business in this city, and receiving a large amount of  popularity and publicity, I would want to start targeting the coastal cities of Jacksonville, and Tampa. These locations have a larger population than the college towns, and provide a new opportunity with the more varying customer age groups. 

New Market:

• Considering that indoor soccer matches are cheap when split per person, I believe that the new market should be providing services that are more expensive for an individual. I could broaden my services by implementing a soccer camp for the youth population in the cities. This would increase the flow of business I receive and provide a service that parents need. 
• Expanding into the soccer camp market allows me to target a younger age group while providing a service to parents that is in need, especially while school is out. During the summer, if no one is able to watch their children, parents could register their kids for my summer program. They will be looked after while the parents are at work and it will also be education and fun for the kids to participate in.

23A – Your Venture’s Unfair Advantage

1. Passion for the game
1. Valuable: This is valuable because I put extra love and effort into my work since its related to my favorite sport.
2. Rare: Not that rare but it is important to practice and have consistently for maximum effort.
3. Imitability: Can be imitated if you love the game as much as I do 
4. Non-substituable: Can not be substituted 
2. Interpersonal skills
1. Valuable: Highly valuable for the treatment of customers, employees, and suppliers to connect and maintain good relations.
2. Rare: Should not be that rare ideally.
3. Imitability: Can be imitated but must be equally as consistent with me. 
4. Non-substituable: Can not be substituted
3. Proximity to the unmet need
1. Valuable: Valuable because I have seen how it affects people firsthand and have seen the extent of the need for it.
2. Rare: Rare because I have first hand accounts. 
3. Imitability: Can be imitated only if you have lived in the same region.
4. Non-substituable: Cannot be substituted. 
4. Experience
1. Valuable: Valuable because I have tried out similar businesses and seen how they operate first hand and I have opinions on what I like and dislike about them.  
2. Rare: Can be rare, some people might not have been to as many places as I have. 
3. Imitability: My experience is unique so others would have different opinions and experiences. 
4. Non-substituable: Cannot be substituted.
5. Sole supplier
1. Valuable: Extremely valuable because there is no other provider of my service in the area.
2. Rare: Rare because I am the only one.
3. Imitability: Can be imitated in the future.
4. Non-substituable: Can be substituted for another sport or outdoor fields.
6. Bilingual in English+Spanish, intermediate level of Portuguese
1. Valuable: Extremely valuable because I could connect with and attract people of various backgrounds. 
2. Rare: Not a lot of people are fluent in more than one language. 
3. Imitability: Can be imitated by learning more languages.
4. Non-substituable: Cannot be substituted.
7. Care and accessibility
1. Valuable: Valuable because I live near the area and my priority will be my business, so accessibility will be high.
2. Rare: Not that rare, most people live near their jobs. 
3. Imitability: Can easily be imitated if people put in the effort.
4. Non-substituable: Accessibility can be substituted through employing others.
8. Connections to owners in the same industry
1. Valuable: Valuable because I can learn from their example and apply their methods to my business.
2. Rare: Rare, depending on the area that you are looking at. 
3. Imitability: Can be imitated but my connections will be unique.
4. Non-substituable: Cannot be substituted.
9.  Detail-oriented
1. Valuable: Valuable because it is the small details that win over customers and make the difference between them liking your business or not.
2. Rare: Can be rare to find among individuals. 
3. Imitability: Can be picked up by others, but is difficult to master.
4. Non-substituable: Can not be substituted.
10. Resilience
1. Valuable: Valuable because it is important to have when going though rough patches. 
2. Rare: Can be rare to find within individuals. 
3. Imitability: Can be imitated if you look for the right people.
4. Non-substituable: Can not be substituted.

The fact that I would be the sole supplier in the Gainesville area makes it my best unfair advantage. I would basically become a monopoly for the region in providing indoor soccer services. It is the most important one because I would have no competition and people in my proximity would be forced to go to my business for the services I offer. And while the threat for future entrants exists, I will be the more established business known by the population and get a feel for how to run it according to consumer feedback. 

21A - Reading Reflection No. 2

The Art of Social Media - Guy Kawasaki & Peg Fitzpatrick

1. The argument for this book is to provide the reader with the best tips in promoting their business, organization or themselves on all types of social media. 

2. The book connected with me and enhanced multiple aspects of what I am learning in ENT 3003. Some of these were how to promote myself and my products/ services to my viewers (potential customers), how to gain more followers on my platforms and how to meet and interact with people face-to-face.  

3. If I had to design an assignment with regards to this book, I would want people to pick out 10 different tips on improving their social media and ask them to apply it to their social media platforms and provide photo evidence and explain what they did in a blog post. 

4. The moment that was most impactful when reading this book was learning about dropping the idea that you should only post about what you think people will like and avoid posting content that people will dislike and even unfollow you for. As Kawasaki mentions, " if you're not pissing people off on social media, you're not using it right." 

20A – Growing Your Social Capital

1. Domain expert - Jorge Espinosa

• Mr. Espinosa graduated from the University of Miami with a Bachelor's degree in international finance and marketing. He has owned Revo Soccer for almost 9 years now in Doral, FL.
• He fulfills the role of domain expert because he is in the same business activity I would like to be in. 
• I have been in physical contact with Mr. Espinosa multiple times because a friend of mine used to work at his business and we began going there to play because I did not know it existed. 
• I have not been in contact with Mr. Espinosa since the virus broke out and he has not answered my email in time for this assignment.
• I believe that Mr. Espinosa is wise in this particular market because he has been running his business for a while now and it has always been busy when I go. 

2. Market expert - Ariel Gardelin

• Ariel Gardelin is a friend of mine who graduated from the University of Central Florida with a bachelor's degree in marketing. He has worked at Goal Station Futbox (indoor soccer place) for 4 years now and is in charge of their social media accounts. 
• He fulfills the role of market expert because he take part in a similar business activity and knows a lot about the customers that his business targets. 
• We have played soccer together and I have been to his job multiple times to play myself. 
• Since he is my friend, it was easy for me to complete this part of the assignment, he told me about the type of demographics that are most popular at the business he works in. 
• I can use the information he provided to learn about the target groups I should be targeting to get the best customer turnout. 

3. Market supplier - Soccer Wholesale

• Is a company that focuses on providing customers with soccer equipment for their businesses, teams, etc. 
• They fulfill the role of market supplier since they provide the equipment for me to set up an indoor soccer pitch.
• I looked up this company on Google and found their website where I learned more about them.
• I did email Soccer Wholesale but they have not gotten back to me. 
• I believe that Soccer Wholesale can provide me with mostly everything I need to set up the pitch for proper game conditions. 

This experience taught me to listen to those who are wiser and knowledgeable in the field you are interested in. It also helped me really sit down and think about the specifications I needed the individuals to have in order for me to complete this assignment. I can use their advice for my benefit in the future, see what they do and let it guide me in doing like them, or doing differently. This was different because I was looking for people I mostly already knew about, rather than finding random people who might share my thoughts. 

19A – Idea Napkin No. 2

1. My name is Luis Miguel Gonzalez. I am 19 years old and I am majoring in general business at the University of Florida. I am Venezuelan but was raised in Miami since the age of 4. My work experience has been entirely in customer service through retail and food industries so I am knowledgeable in serving others. My skills are communicating, listening, and cooperating with people well, being open-minded, patient, and being dedicated to my work. My aspirations for this business concept are to one day open my own indoor soccer facility because it is a business that I love personally and I would be passionate about taking care of it.

2. The service I am offering to customers is indoor soccer at my place of business, which would be the first in the region. I am providing the turf, goals, nets, balls, and boundaries to make the game possible. The customers will have all the means and conditions necessary to play under their chosen amount of time.

3. I am offering this service to people who are within 16-24 years old because they are the ones who have the most time on their hands, in regards to older people with busier lives and more responsibilities. They socialize the most time with their friend groups in school and bring them along to my business. Their age range is also the most active compared to others and will seek playing as entertainment and/ or  exercise. That is my expected target audience but at the end of the day anyone and everyone is welcome to play. The biggest thing my customers will have in common is that they will all love soccer, it is a supernatural passion within every player and fan of the sport.

4. Customers will believe my business is valuable because it will be the only indoor soccer business in the market for the region. They will come to play because they will be able to organize games from the comfort of their homes, they will be planned ahead of time, and punctual to commence. They will use my service especially when outdoor conditions are poor, so they can stay dry and not let weather affect their games.

5. My core competency as mentioned already, is the fact that I would be the only location for indoor soccer in the region. Additionally, given my background, I can offer my services in English and Spanish and I believe that is a huge benefit for me in connecting with more people. Thanks to my education, I can even appeal to Portuguese speakers because I am competent speaking one-on-one with them and I am still learning and improving.

I believe that these elements complement each other well and are the means that will lead to my success. My weakest element is my own knowledge in running a business because in my experience I was always in an employee role. However I am currently learning these concepts in my education and I believe I will become an even better manager of my business through practice and trial-and-error.

Two main points I took away from feedback received was to continue focusing on what you like, so in this case soccer, and use your background to your advantage. I incorporated my feedback by envisioning my business in my head and seeing myself running it. I mentioned both points in the first element.

18A – Create a Customer Avatar

My customer avatar's name is Miguel and he is 21 years old. He is Venezuelan, but was raised in Miami, FL. His hobbies include: biking, outdoor and indoor sports, working out, binge-watching shows on Netflix and Disney+, hanging out with friends, and playing video games. He drives a 2019 Toyota Rav4 and he would love to own an Audi in the future. His favorite shows are: Friends, Stranger Things, The Sopranos, Star Wars: The Clone Wars, Supernatural, and Rick & Morty. He is a finance student and shares an apartment with two other roommates. He is currently single and does not have any children but is planning on having at least two in the future. Miguel is organized and likes planning out his schedule and days out in advance. He has a male 6-year old yellow labrador, but he loves all sorts of pets and animals for that matter. His friendships are crucial to him and holds them as one of his most core values, the relationship he has with his best friends are more like sibling relationships. I have a lot in common with the avatar, I basically modeled him after myself. Our differences are that I am 19, while he is 21, and he is a finance major while I am a general business major, and he drives a car. His hobbies are a good match for my business because he is pretty active and would definitely enjoy the services my business provides.

16A –What’s Your Secret Sauce?

1. My human capital 
1. I get along with other people easily: It has always been simple for me to connect with other people, no matter the circumstance, whether it be in school, at work, or at social gatherings. I feel that this helps in work settings a lot since I often find myself working with other people to achieve goals and I am a firm believer in having good relations with people so that tasks can be performed efficiently. 
2. My manners and courtesies: This one is second nature to me. My mentality is I treat others better than how I would like to be treated. I have experience in both retail and food, which requires that you tend to customers with respect, enthusiasm, and kindness.  
3. I base my decisions on logic and reasoning: While I am an emotional guy, when it comes down to making significant decisions, I like to lay out all the information I know and from there I select the best way to move forward given my reasons. 
4. My desire to continue learning: I always want to keep on learning, even when I don't have school work, I find myself looking at topics I don't know about on Youtube, practicing phrases in other languages, and looking at how people do things differently from me to see their point of view. 
5. I am passionate in my work: Whatever it is I am focusing on, I enjoy dedicating myself entirely to that. I believe that you reap what you sow so if you put in the effort and attitude into work you will get that back from the outcome and the satisfaction of hard work. 
2. Interviews
1. My roommate Juan: Said that my I have been a great person to live with, I care about the appearance of our apartment, of my personal image and how I portray myself to other people, and one of the most down-to-Earth guys he has ever met. Whenever he needs me I am there for him and I do not shy from trying new things. 
2. My friend Salena: Mentioned how she admires the way I care for those close to me and complimented my skills as a listener and how detail-oriented I am, claiming I would remember things about her that she does not remember telling me. She also admired how grounded I am when I make decisions and how I can put my feelings aside because she is indecisive and finds herself at odds with her emotions and reasoning.
3. My friend Angela: She admires my curiosity and drive when I put my mind to a task or new topic. She likes how I look after her and others and she also mentioned how I get along well with everyone, her parents are fond of me and ask how I am occasionally. She also thanked me for getting her invited to parties and other social gatherings throughout high school.
4. My friend Ruben: Said that I have a heart of gold and that I am one of the most genuine persons he knows. He mentioned how I care deeply about others and their well-being and that friendships and relationships with people matter a lot to me. I am someone he can confide in and he said that whenever he has a problem he knows he can always count on me for advice.  
5. My friend Allen: He brought up how loyal I am to him and our group of friends. He said that he cherished my friendship with him because I am one of his closest friends and he can rely on me for anything. It doesn't matter how long it's been since we see each other because every time that we do we kick it off like we see each other every day.
3. Reflection: My friends said different aspects of me that they admired, but there was a connecting theme in all of their answers that I noted about myself that I was aware of. That was the importance I place in my relationships with loved ones, friends, and even people I do not know well. I do care about having healthy connections with other people since it is critical in life to network as it can open doors to opportunities. I believe that my interviewees are right about the things that they said and I would not make any corrections to the list from part one. I think I got the best aspects of my human capital correct. 

15A- Figuring Out Buyer Behavior No. 2

• After conducting my three interviews, I found that my customer segment values alternatives that offer a good price, and provide a quality service. They would select the alternative if they get a better deal like having more time for the amount spent. While my customer segment would lean more towards price, the quality of the service they receive is also important. It was noted that if they are regularly treated well as customers, and their playing time is respected and begins at the time that was agreed to, they would hold that alternative over others. 
• I offer a physical service to my customer segment and they would have to come to my facility to use it so there is only one place for the transaction to take place and that is face to face. At the time of the transaction they will be able to use card (debit or credit) or card. The transaction could be covered all at once by one person, or as most people prefer, everyone pays their part one at a time. The details are up to the customers to decide. Game reservations could be set over the phone, in person, or online on the website. The transaction will always take place after the service is provided. 
• What the customer segment cares most about after the purchase is: if they had fun during their session, if they felt that they were treated hospitably, if their game time was respected, and if they liked the facilities overall. Alternatively, the purchase would be a bad idea if: they had to wait past their reservation time to commence playing, were not greeted and approached by a representative, or if the quality of the pitch and its standards were not up to par. 
• After conducting my interviews, I have learned that my customer segment prioritizes the price and quality of this service when deciding if it was worth the purchase. As long as I can provide reasonable and competitive prices to them, as well as make them feel wanted and looked after when they are with me, there is no reason as to why they would not return.

14A - Halfway Reflection

1) The behaviors I have used to keep up with the requirements for this course are: setting up a schedule for this course, review others' work, communicating my ideas to other people and analyzing their responses. Planning out times for you to focus on this course will guide you in making sure you get assignments completed and you are able to correctly answer the weekly cupcakes. Being able to seek out unfulfilled needs and explaining how you would solve these problems is another skill used in the class. And lastly, being able to not only review your own work, but those of your group members as well, so that you are able to learn different methods and add them to your own work to improve your ideas.

2) I believe I have developed a more tenacious attitude in the past two months. As a new student to UF, juggling coursework has felt a bit overwhelming at times; one week in particular was when we were assigned three assignments for this class and I had an exam I was reviewing for in another class due the night before those assignments were due. But through time-management, I was able to dedicate time to each course and divide my workload into days.

3) Tips for next semester's students:

• Follow along with the class lectures every week, as the content provided is critical when completing those assignments associated with the lectures, as well as the cupcakes. Playing catch-up is harder than it sounds. 
• Plan and write out a schedule for yourself for this class, and other classes as well. This should help you develop your time management skills and so that you can make a habit out of the times you do school work and get the most out of your time. It is best to divide your workload up into sections, rather than do everything all at once and you prevent last-minute submissions. 
• Make sure to read directions carefully and follow along with the course syllabus if you have any doubts. This will clarify any hiccups you may have with assignments or cupcakes, and allow you to trust in yourself and work confidently so that you may execute effectively. 

12A - Figuring out buyer behavior no. 1

Segment: The segment I chose for this assignment is UF students who participate in the intramural co-rec season of soccer.

Interview & Summary: For my interviews, I conducted them at Southwest Rec's soccer fields once players were done with their games throughout the week as there a lot of games scheduled weekly, and this gave me an advantage in finding suitable interviewees. I actually found a lot more people than I required so I will sum up their collective answers. For the most part, people's needs become most salient when they want to play soccer but they can't. An example which was popular among the interviewees was when their intramural games get canceled due to inclement weather. Another factor that exposes their need to play is when they get home from school and have free time on their hands, since games can be planned out, are not that expensive per person, and are something fun to do during the day. I found that days that best suit the need are Tuesdays, Wednesdays, Saturdays, and Sundays. My explanation for this is that a lot of these people watch soccer whenever they can and a lot of games are played on these days; the Champions league is on Tuesdays and Wednesdays, which is the second most viewed international soccer tournament after the world cup, and the popular clubs also play their league games on the weekends. Therefore, soccer fans watch these games and feel inspired to go and play soccer as well. Thursdays and Fridays were seen as the more popular days of going out at night so they do no fit soccer into those days. When the interviewees were asked if they googled indoor soccer in Gainesville, nothing popped up on the search results and the nearest facilities were in Orlando, an hour and 30 minutes away. Most have indeed expressed their disappointment to their friends - friends that they used to play indoor soccer with - about there not being a place to play indoor soccer here.

Conclusion: Based on the information gathered from this segment, I can conclude that there is definitely a desire/ need for indoor soccer among those in the intramural co-rec community. People have searched for an answer to their need, but there simply is no current method of fulfilling that need locally. Most, if not all of the interviewees had excellent need awareness, I did not have to try to convince them that indoor soccer was a need they did not know they were missing. In fact, they expressed their frustration to me during our conversations and this conveys how this segment was a good selection for this assignment.

11C Idea Napkin

1) You: I am a 19 year old student at UF from Miami living in Gainesville. This is my first semester as a Gator majoring in general business online. I was born in Venezuela, and my upbringing was multicultural, considering my household is Latino and my surrounding culture is American. I am a fan of movies, superheroes, and sports including: football, soccer, baseball, basketball, and swimming, but soccer is the one I am most passionate for. My talents and skills are working and communicating with other people, my proficiency in social sciences and writing, and my determination and eagerness for expanding my knowledge on subjects that interest me. My aspirations are to become a business professional and to work for a private company back home in Miami. Additionally, I would love to be involved in the sports world, whether it be to work for a baseball, or football franchise, or even a soccer club. This business idea is something that I would be passionate about since it focuses on my love for soccer and I would be helping the local community connect with one another while we enjoy the sport. If I were to start this business, I would probably be working full-time for another company at first, so I would most likely be delegating a lot of work to a partner or subordinate, but as time goes by, I could even see myself putting all my time and effort into my business.

2) What are you offering to customers? The service I am providing to customers is the rental of an indoor soccer field at my facilities. I am solving the lack thereof indoor soccer fields in Gainesville, FL and fulfilling the need of indoor soccer enthusiasts and players by providing them with the means of playing.

3) Who are you offering it to? I am offering my services to people who like playing indoor soccer, but anyone is welcome to come play. My prototypical customer is one who likes the sport and likes playing this form of soccer and preferably has some experience playing in indoor locations so they know what to expect.

4) Why do they care? Customers care about my service because with my business concept active, I will become the sole provider of indoor soccer fields in the city and control the supply of them. Customers will finally be able to experience the game in Gainesville and this will allow them to schedule games for: corporation events, birthday parties, blowing off steam, or just for entertainment. They will also care about this opportunity because it also fulfills the need of something to do during the day, since Gainesville is stronger suited for nightlife activity.

5) What are your core competencies? My core competencies would be in finding my prototypical customers and having good communication with them. Despite soccer being its own language, connecting people all over the world together, I believe my ability to speak two languages will help me connect with a broader target group and bring more customers in to my business. Additionally, my connections with the university will aid me in advertising my business to those I have found to be most available and willing to use my services.

I believe that these five elements fit together well, and would prove to be a successful business concept. Additionally, I would point out that the who element is a bit open-ended because at the end of the day, just about anyone can come play recreationally if they wanted to.

Testing the hypothesis part 2

Opportunity: Indoor soccer facility in Gainesville, FL

Who: Although they share similarities with those within my boundary, those who fall out of it for this need would be people who also actively play sports, but do not play soccer and people who play soccer but do not play indoor soccer or do not like it.
What: The need differs when a person does not like indoor soccer or would prefer futsal or outdoor soccer instead.
Why: Yes, those who are inside the boundary are hoping to play indoor soccer if the opportunity arises, while those who are outside would be indifferent to the opportunity.

Interview #1: My first interview was with a pre-med student I met on campus. He said that he doesn't have the need because he spends too much time with his academics or volunteering at the hospital. This person would prioritize his other needs instead of the one I have identified.

Interview #2: My second interview was with a mechanical engineer I met playing intramural soccer at Southwest rec. He told me that he doesn't share my need because he is already fulfilling a broader need of playing soccer by participating in the school's league. This person substitutes my need with a more general soccer need.

Interview #3: My third interview was with a biology major I met in my community. She said that she doesn't have this need because she doesn't play soccer at all. Instead, she plays volleyball. Therefore, this person substitutes my need with a preferred one - her sport.

Interview #4: My fourth interview was with a criminology major I met in a class. She told me that she doesn't have this need because she doesn't care much for soccer anymore. She used to play when she was younger, but would now rather spend her free time working out at the gym or watching Netflix. This person is not interested in my need at all.

Interview #5: My fifth interview was with a public relations major I met while playing intramural soccer at Southwest rec. She said to me that she doesn't have the need because she feels she is satisfied with playing in the co-rec league. This person, like the second interviewee, is substituting my need with a more general soccer need.

Inside the boundary	Outside the boundary
Who is in? People who like to play soccer and are fans of playing indoor soccer as well.	Who is not? People who like playing soccer but do not care much for indoor soccer, people who play other sports, people who don’t like soccer in general.
What the need is? The lack of indoor soccer options in Gainesville, FL.	What the need is not? The need differs when the person would rather play some other form of soccer or sport.
Why the need exists? The need exists because there are no indoor soccer facilities in the city instead, there are options for 11v11, 8v8, and even futsal.	Alternative explanations? Some people would rather play other sports, are preoccupied with other matters to be focusing on soccer, have multiple jobs and/or work a lot of hours per week, do not play at all.

8A - Solving the Problem

The opportunity I selected is the lack of an indoor soccer facility in the city of Gainesville. This is an opportunity with major potential and I also believe will be successful given the strong soccer community present on campus and the city in general. In my opinion, it is the most fun type of soccer to play as well.

One solution towards this issue is to rent out a location - a warehouse would be most adequate - and then comes the process of remodeling the inside to suit the specifications of an indoor soccer facility. This includes netting, boards, turf, etc. I believe that a soccer facility should have a minimum of two 5v5 fields, but if the possibility exists, including a third field would maximize service and profit. Given my experience with indoor soccer facilities, I believe that an owner should charge no more than $100 for the rental of one field per hour. Additionally, playing-wise, I believe that 90 minutes is the optimum amount of time for playing in a 5v5 field because players usually take a grace period beforehand to stretch and warm-up. One is also able to take water breaks and feel less pressured by time to select teams. Specific pricing for a 90-minute rental would depend on the leasing of the warehouses and other expenses but I'd say $140 is fair. To raise awareness for my business, I would create an account on social media platforms: Instagram and Facebook. Additionally, I would distribute flyers with deals for the grand opening around the Santa Fe and UF campuses and in various social hubs of the city.

My other solution towards the issue if a warehouse or existing location does not exist, is to build it from the ground up. The idea is to build a standard-sized building that would support two or three 5v5 fields and this would be built more towards my design and preferences since it is a brand new construction. I would hope to find an area of land for sale that is fairly centralized in the city so it is ideally, equally as close no matter where you live. If not, I would find a location closer towards midtown and downtown because these are the areas with the most activity both in the day and night. In a perfect world, I would give the same prices for services as I did in the previous solution but that depends on the expenses taken on in this scenario. My marketing strategy would be the same as the one above.

7A - Testing the hypothesis pt. 1

1. The opportunity I'd like to pursue is the start-up of indoor soccer fields in Gainesville, Florida. The lack of indoor fields is unacceptable considering the large soccer community present not only in the university but in the city as well. There needs to be a method of playing when there are poor weather conditions or even just to serve the purpose of playing at night since local pitches have terrible lighting if any.
The who: Residents in Gainesville of all age groups that enjoy and play soccer.
The what: There are no indoor soccer fields in the city.
The why: This is due to there being solely open fields in the city and little spaces available for establishing indoor soccer fields.

Testing the who: Not everyone in my 'who' would have this need. People have different preferences regarding where they play and what type of games they play.
Testing the what: The boundaries of this need are that many people are satisfied with the resources offered to play soccer.
Testing the why: This could be that the rent for a warehouse is expensive in Gainesville or there simply aren't spaces that would suit the conditions required for indoor soccer.

Interview 1: My first interview was with an intramural teammate. He said that intramural is great but it is only one day out of the week. As a soccer player growing up, he would have two or up to three games per week in his season. To him, having indoor soccer available would mean being able to spontaneously set up games whenever he has the feeling of playing, day or night.

Interview 2: My second interview was with my friend's girlfriend. She told me that she would use indoor soccer as a place to practice her skills more effectively than anywhere else. Due to the nature of the field dimensions being a lot smaller and the style of play more close quarters, one must be more precise with their passes and dribbling. This, in turn, grants players an environment with an even greater margin of error and thus become better.

Interview 3: My third interview was with a Sunday league player. He was older than the previous two interviewees. He tells me that he plays soccer really only on the weekends and that is with his Sunday league team. In his case, he would like to have the option of indoor soccer available for him and his friends when the league is out of season or a game is canceled to bad weather, but his longing for indoor soccer wasn't to par with the other two interviewees.

Interview 4: My fourth interview was with my classmate who happens to be Spanish. He would tell me that back in his home, he would play a lot of indoor soccer after school, whether it be with his friends or play pick-up games. It was a routine habit of his and he expressed that he misses it here in Gainesville. If the option was available, he would take advantage of it.

Interview 5: My final interview was with my neighbor. He told me that Gainesville needs an indoor soccer place for its residents. He said it is his favorite form of soccer (as opposed to a real field or futsal) and wishes that there was one available. He also mentioned that Gainesville lacks a lot of recreational activities in the daytime despite a large focus on the nightlife. It would be another thing available for its residents.

Summary: After concluding my interviews, I realized that overall, there is a strong feeling of approval and longing for an indoor soccer place. There is some apathy towards the idea, and I see that it comes from older people, which would make sense because they are focused on other matters but there is approval nonetheless towards bringing indoor soccer to Gainesville. I would probably alter my 'who' to make the prototypical customer closer to my age group and children, who have more free time on their hands. 

6A - Identifying Opportunities in Economic & Regulatory Trends

• Economic Trend
• I found this trend through Forbes magazine online https://www.forbes.com/sites/alexknapp/2020/02/06/an-ipo-of-spacexs-starlink-business-would-let-investors-bet-on-elon-musk-disrupting-another-industry/#22ca716b7b78
• I believe that there is an opportunity because as mentioned in the article, Elon Musk's Starlink internet satellite business is looking to go public in the stock market in the near future. The company - SpaceX - is growing rapidly, competing with the preexisting space industries at a cheaper cost. 
• The prototypical customer will be investors hoping to own a piece of Musk's company to make a profit.
• The opportunity, once it presents itself, should not be difficult to exploit not accounting for the IPO price. Investors will be able to purchase shares through whatever investing platform they use after the company's gone public.
• I saw this opportunity because of my interest in the topic of space exploration, and the rapid growth of the industry and development of new technology has set major business potential in the near future.
• Economic Trend
• I found this trend through the New York Times online https://www.nytimes.com/2020/02/06/business/china-trade-tariffs-coronavirus.html
• I believe that an opportunity exists because the mutual agreement of China and the U.S. to reduce tariffs on each side would mean that U.S. companies are able to import more goods for resale here and also, the U.S. would be allowed to export more goods to China. Tariffs limit the number of imports allowed in a country, which ultimately makes those goods more expensive for the consumer. 
• The prototypical customers, in this case, are both U.S. and Chinese corporations trading with one another, since they can take advantage of the lower costs of commerce.
• The opportunity, which kicks in Feb. 14, should not be difficult to exploit and would be more than encouraged due to the fall in prices for imports. 
• I saw this opportunity because of my other class, principles of management. We recently covered imports and tariffs and other content of a similar nature. 
• Regulation Trend
• I found this trend through the New York Times online https://www.nytimes.com/2020/01/31/health/vaping-flavors-disposable.html
• I believe that an opportunity exists given the nature of the ban, which states that flavored refillable vaping products are banned, not all flavored vaping products. Since not all flavors products are banned, companies can keep producing these one-use products and consumers can keep on buying them without any hassle. 
• The prototypical customers are the wholesalers, retail stores, and consumers of vaping products.
• The opportunity is not difficult to exploit because as seen in the article, the only current regulation on flavored vaping products is that they must be one-use. 
• I saw this opportunity because of the way these vape products rose to fame in what seems to be overnight not too long ago. A lot of people in my age group consume these products which just so happens to be the industry's target audience. 
• Regulation trend
• I found this trend through the New York Times online https://www.nytimes.com/2020/01/30/business/economy/volcker-rule-banks-venture-capital.html?searchResultPosition=6
• I believe that an opportunity exists because the deregulation of banking institutions regarding venture capital would assist more businesses in those beginning stages. 
• The prototypical customers would be entrepreneurs seeking investments in their ideas and their projects. 
• The opportunity exists but those featured possess high risk, but even higher growth potential. 
• I saw this opportunity because it tied into the content we've discussed in class. 

Identifying local problems

1. Swimming not advised at one South Florida beach after samples show high poop levels
1. https://www.miamiherald.com/news/local/community/miami-dade/article239621663.html
2. Florida health department finds high traces of poop in the dog beach on Rickenbacker Causeway and issued a swimming advisory for the beach. 
3. Swimming in waters polluted with that much bacteria is detrimental to both human and canine health.
4. Dogs and people have the problem.
2. Campus blue lights not used for emergency situations often, data shows
1. https://www.alligator.org/news/campus-blue-lights-not-used-for-emergency-situations-often-data/article_18d5adfa-4407-11ea-8944-73d007b022df.html
2. Reports by multiple universities show that campus blue lights are not being utilized much in emergencies, and some students have expressed that they have become obsolete, yet campus police officers disagree. They mention that they are still doing their function by acting as deterrence. 
3. The problem is that campus blue lights are not being used for all emergencies as some people might find using their cell phones are more effective and efficient. This could lead to the removal of the blue lights but officials feel that that would invite more danger. 
4. Students and staff on campus have a problem since they are the ones who can utilize the towers if needed.
3. UF implements two-factor authentication to combat cybercrime
1. https://www.alligator.org/news/uf-implements-two-factor-authentication-to-combat-cybercrime/article_70230c50-4246-11ea-bf84-03d618ab4326.html
2. The University of Florida will implement an added security procedure to combat cybercrime, which is a present issue in many colleges through a method called 'phishing'. Cybercriminals can obtain student credentials or student data if they fall for the false emails. The system will be added at the end of the spring semester.
3. Cybercriminals are stealing both student and school information by sending scam emails pretending to be the student help desk. 
4. Students and the university have a problem since they risk exposing their private information.
4. Super Bowl-inspired snake hunters capture 80 pythons in Everglades competition
1. https://www.miamiherald.com/news/local/environment/article239656523.html
2. Snake hunters participated in an annual competition to capture pythons in the Florida everglades in the days leading up to the Superbowl. 
3. The problem is that pythons are an invasive species that have dominated the everglades and thus upset the local food chain. They reproduce rapidly and have no natural enemy to keep their numbers down. 
4. Everglades animals, visitors, and park officials all share the python problem. 
5. In Miami, your Super Bowl beer is going to be different. It won’t come in a plastic cup
1. https://www.miamiherald.com/news/local/environment/article239494128.html
2. The Miami Super Bowl will be ditching plastic in their venue with recyclable material instead in hopes of alleviating some of the plastic waste that ends up in our oceans.
3. The problem is that most food items and beverages are produced with single-use plastics which will likely end up polluting the environment. 
4. Plastic pollution is a problem for people and animals on a local and global scale. 

Forming an Opportunity Belief

Describe your belief:
I believe that there is potential for an opportunity here in the city of Gainesville. My unmet need is the lack of indoor soccer turf fields in Gainesville. The need affects the population of the city that likes the sport and either plays it or has played it. There is plenty of potential for the implementation of an indoor soccer facility as evident by the existing Sunday league community, intramural seasons at UF and Santa Fe College, and youth clubs in Gainesville. The need for a location has always existed, to my knowledge, even before I moved up here since there are none here. This would allow customers to play at whatever time they please, no matter the conditions outside as they would be sheltered. There has been no development in fulfilling this need. People mostly just play as part of an intramural team or Sunday league team. I am 85% sure that this opportunity exists.

Prototypical customer:
The prototypical customers would be soccer players.

Iteration # 1
An intramural teammate, male, 19
What is the exact nature of the need? 
"There needs to be an alternative to league games, which are just one day out of the week. It should be something less formal and can be planned with whoever you want it to be."
When do you become aware of the need? Is it all the time or sometimes?
"I become aware of the need when I feel like playing, it is not all the time but it will pop up pretty frequently."
How long have you had the need?
"Since my first semester at UF, fall 2018 ."
When did you first become aware of this need? Why? 
"My first semester at UF, because back home I would have indoor games like 4 times a month, and I was unable to do that activity here."
How are you currently addressing your need?
"I just play here at Southwest Rec once a week with my intramural team for the season, which lasts about a month right now."
How satisfied are you with your solution?
"I'm somewhat satisfied. Indoor would be great because I would be able to plan out games when I felt like playing."

Iteration #2 
A friend's girlfriend, plays soccer, 18
What is the exact nature of the need?
"It is a place to improve your ability as a player since there is more focus on individual skills. It feels more private."
When do you become aware of the need? Is it all the time or sometimes?
"I become aware when I get inspired to play after watching a game or seeing the best highlights of the week. I become aware of it sometimes."
How long have you had the need? 
"I've had the need ever since I moved up here to Gainesville, last fall."
When did you first become aware of this need? Why? 
"I first became aware of this need when I googled indoor soccer and the closest results were in Orlando."
How are you currently addressing your need?
"I play intramural at UF and I also go take practice shots at a park close to my apartment."
How satisfied are you with your solution?
"I'm not that satisfied, I get left with the feeling of wanting more. Indoor soccer is my favorite form of soccer so that's when I have the most fun."

Iteration #3
A Sunday league player, male, 27
What is the exact nature of the need? 
"It is another option to play when the conditions aren't so great outside. There has been plenty of times where games are canceled and have to be rescheduled and me and my teammates are left with the desire of wanting to play."
When do you become aware of the need? Is it all the time or sometimes?
"Since I mostly play Sunday league it's only sometimes when the day is ugly outside and we can't play. It also happens when the league is in a break and I want to play."
How long have you had the need?
"Probably since I first started Sunday league like two years ago."
When did you first become aware of this need? Why?
"I first became aware during the summer of my first year doing Sunday league, since it rains a lot during the summer."
How are you currently addressing your need? 
"I try to play pick-up games at my apartment complex when I don't have games."
How satisfied are you with your solution?
"I'm pretty satisfied, both the league and the pick-up games keep me busy."

Reflection
I feel like there is strong approval of my opportunity within the local soccer community. The most surprising thing I learned was the different ways people make up for the lack of an indoor soccer place.  Depending on the amount of free time, the stronger the approval for the opportunity.

Summary:

How much of your original opportunity is still there?
After asking the prototypical customers about the opportunity I'd say that there about 67% of my opportunity exists. Gainesville has a large soccer community so I still believe it'd be a success to start it.
Do you believe that your new opportunity is more accurate than when you started?
I believe it is less accurate than when I started. 2 out of the 3 prototypical customers expressed substantial concern at the lack of the opportunity while the odd one out had more of a feeling of indifference.
How much do you think entrepreneurs should 'adapt' their opportunities based on customer feedback? 
I believe entrepreneurs should start their opportunities the way they envisioned it, then after initial feedback, make modifications to it in order to satisfy their customers. The trade-off would be that the entrepreneur loses more and more of his original concept but adapts to ensure that customers are pleased and come back to them. 
 

Entreprenurship Story

I do not remember exactly what was my first encounter with entrepreneurship, but I do recall some movies which definitely sparked my interest in the subject. Some of these movies are: The Pursuit of Happyness, The Wolf of Wall Street, The Founder, and Lord of War. While I realize that the majority of the people featured in these films are not exactly role models for ethics, I am still amazed by the drive, vision, and creativity they possessed to build their own businesses. 

I enrolled in ENT3003 because the idea of being my own boss, creating something that I would own fascinate me. Whether it takes up part of my time on the side or it is my full time responsibility, I have yet to decide. But I do know that I am curious and eager to learn more. From this course I want to learn how to take advantage of business opportunities when they present themselves in order to someday implement my teachings in a real business-like scenario so that I may prosper.   

Bug List

1. It bugs me when my roommate doesn't refill the Brita filter after he drinks all the water in it and leaves it on the kitchen table. 
1. The issue occurs due to my roommate's prolific laziness 
2. It bugs me when my roommate will leave a room and leaves the lights, fan, and TV on. 
1. This one results from a lack of discipline in my roommate. 
3.  It bugs me when I'm working at the drive-thru at Dunkin' Donuts and the customers take too long ordering and they ruin my drive-thru time.
1. This one might occur from customer indecisiveness or perhaps from the small font size on the menu.
4. It bugs me when you miss your bus because the bus app gives the wrong estimated arrival time. 
1. This one happens because of a bug in the bus app or because the times are uncalibrated.
5.  It bugs me when I'm trying to watch Disney+ or Netflix and it doesn't work.
1. This could be due to the servers crashing because of high traffic or a poor connection exists. 
6. It bugs me when I'm trying to get to Santa Fe from my apartment but the wait time for the route that takes me there is over an hour. 
1. This is because where I live, there is only one bus on the route. 
7. It bugs me when I'm trying to go home from Butler plaza and I get caught during rush hour; it takes forever when it usually only takes about five minutes.
1. This one happens because where I live, there is only one way to get there from Butler plaza and the street is two-laned.
8. It bugs me when I'm excited about the new Star Wars trilogy and it ends up being disappointed and not meeting its hype.
1. This occurred because of the change in directors from the first movie to the second and then again from the second to the third.
9. It bugs me when I'm apartment hunting and I fall in love with a place but the installment rates sit outside of my budget.
1. This happened to me because, during the tours, the guides would leave the floorplan prices until the end after you've caught feelings for the location.
10. It also bugs me when all these apartment complexes have a ton of added fees when applying. 
1. I genuinely don't understand the application fees, why do they exist?
11. It bugs me that I can't eat whatever food I want. 
1. This is because I am lactose intolerant, so dairy products don't tend to agree with me.
12. It bugs me that the sun goes down at 5:30 in the afternoon, and it always feels later than it really is.  
1. This is a result of the Earth's position from the sun and the tilt of its axis. 
13. It bugs me that the outside temperature will drop to the mid-30s in the morning and at night but it'll be around 70 degrees at noon. 
1. The drastic changes in temperate are a result of the sun rising and setting. 
14. It bugs me that I'll always feel tired when I wake up in the morning, no matter if I slept 5 hours or 8.
1. This is more a matter of what time I went to sleep and not how long I slept.
15. It bugs me when I go to a store and their operating hours are different from what it says on google. 
1. This could be updated hours of operation or someone did not copy them down correctly online.
16. It bugs me that McDonald's ice cream machine is always broken when I'm craving a McFlurry.
1. It could be the time in which I go to get the ice cream, it could be after they have cleaned the machine. 
17. It bugs me when Amazon delivers my package but I am not aware because the clubhouse staff has not informed me.
1. I think it's from a glitch in the community's system that I don't receive their notifications.
18. It bugs me when I ask for honey mustard sauce at a fast-food restaurant and they only hand me one.
1. I blame company policy for this one, the maximum amount they can hand out is limited to one per customer.
19. It bugs me when The Weeknd takes forever to drop his new album. 
1. This could be due to the fact that he needs to take his time to perfect each song cause he doesn't produce bad music.
20. It bugs me when my Roku remote won't turn off my TV so I have to use the TV remote to do it. 
1. I think this is because of the TV's inability to read the remote's signal. 

At first, it seemed impossible coming up with bugs to discuss. Sometimes I would second-guess myself and I'd think that they were too bland or not good enough to use in my list and I'd only take longer to come up with new ideas. Once I got into my groove I just kept typing up new bugs or I'd think about another one before I finished the one at hand. I had fun with this exercise. I normally wouldn't sit and think about all the little things that I face in my day-to-day life that tick me off. 

First Post

Testing